Hard Rock and Evolution Gaming Team Up

Robert C. Richardson - 02 Nov 2018

Evolution Gaming LogoEvolution Gaming has announced plans to launch live dealer online facilities via Atlantic City’s Hard Rock Hotel and Casino. The developer streams from brick-and-mortar destinations around the world, and the New Jersey location is its latest United States-based licensee.

Live Games for Atlantic City

Three Card Poker, Blackjack, Baccarat, Roulette, Slingshot Roulette and Ultimate Texas Hold’em Poker will be available via video feed from the premises. In total, 10 tables should go live by September 2018. Players in New Jersey will be able to access them across tablet, smartphone and desktop platforms.

Three dedicated Blackjack tables will be launched at the same venue. They will display Hard Rock branding and will be exclusively available to the casino’s own players. As well as all these, a Dual Play Roulette game will be open to individuals across New Jersey, as well as those in Europe.

Dual Play Roulette to Draw Players

Evolution Gaming’s Business Development and Land-Based Sales Director, James Stern, has commented that his company is especially excited about Dual Play Roulette’s potential to attract players.

The Dual Play set up is such that online and on-premise players can sit alongside each other and enjoy the same game. Stern explained that this would allow everyone to experience the unique Hard Rock atmosphere.

Players can sit and enjoy the bar or another part of the Atlantic City establishment, or be somewhere in Europe, while participating in the same Roulette games as those on the floor. In a very competitive market, Stern finished, these Dual Play Roulette games would help to draw people to the new property and maintain the power of the brand.

Exciting Times for the AC Property

The Seminole Tribe of Florida, which has owned Hard Rock International since 2006, purchased the site in March 2017. Previously known as the Trump Taj Mahal, the establishment was part of the Trump Entertainment Resorts parent company.

Donald Trump once owned Trump Entertainment Resorts, but cut most of his ties in 2009. In return for the right to use the Trump name, he retained a small stake in the company. Then when business mogul Carl Icahn acquired Trump Entertainment Resorts and saved it from bankruptcy, that stake was gone.

Icahn was unable to resolve disputes with the main casino workers’ union in Atlantic City, and closed its doors in October 2016. The shrewd financial planners of the Seminole Tribe bought it for 4 cents on the dollar. Following a $500 million refurbishment that removed all vestiges of Trump, the premises were reopened as Hard Rock Hotel & Casino Atlantic City.

The successful transformation now continues with the addition of the live dealer tables. The resort’s Director of Product, iGaming at the resort, Lee Terfloth, has said his company wants to be the premier destination and online casino for players in New Jersey. Since Evolution Gaming is so renowned, he added, they are the perfect partner to achieve these aims.


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